Bull Digital
Press coverage, events, and updates from Bull Digital.
In an interview, Rodrigo Oliveira explains how AI assistants are changing product research and how brands compete for visibility on Black Friday.
Original article in Portuguese
In this opinion piece, Rodrigo Oliveira argues that, on Black Friday 2026, brands need to win over not only shoppers but also the AI tools that recommend products.
Original article in Portuguese
In this opinion piece, Rodrigo Oliveira discusses the hidden cost of outsourcing our thinking and how relying on AI can weaken decision-making.
Original article in Portuguese
In this opinion piece, Rodrigo looks beyond the hype around “superintelligence” and argues for judging AI by its impact on productivity, revenue, and costs.
Original article in Portuguese
Quoted as a source, Rodrigo Oliveira comments on why pressure for returns has put CFOs at the center of AI investment decisions.
Original article in Portuguese
Rodrigo Oliveira is quoted on the leading role CFOs now play in decisions about AI investment.
Original article in Portuguese
Rodrigo Oliveira comments on how the use of AI in purchase decisions is making GEO a bigger part of marketing strategies.
Original article in Portuguese
Rodrigo Oliveira explains how shoppers already use AI to make purchase decisions and what that means for brand visibility.
Original article in Portuguese
In this opinion piece, Rodrigo explains how measuring AI returns helps businesses decide which projects to scale.
Original article in Portuguese
Rodrigo Oliveira comments on how AI assistants now shape the way consumers discover and choose brands.
Original article in Portuguese
