01
Translating technical solutions
Transforming complex information into clear messages.
Case study
AI Cube, ST IT Cloud e Forlex
From Cloud to Times Square: The Global Expansion Built by Bull Digital
How Bull Digital structured communication and outreach strategies for Brazilian tech companies during AWS re:Invent, strengthening international positioning and creating new business opportunities.
- Internationalization
- Technology
- Global Events
- Client
- AI Cube, ST IT Cloud and Forlex
- Industry
- Tech and Cloud
- Market
- Global
- Bull solutions
- International Positioning
- Timeline
- AWS re:Invent
- Goal
- To strengthen international presence and transform the event into a platform for relationships and business.
The challenge
Transforming international presence into brand positioning
Participating in a global event does not, by itself, guarantee that a company will be noticed by the market. The challenge was to build communication capable of:
AWS re:Invent brings together companies, experts, executives, and decision-makers from the global cloud computing market.
For Brazilian brands participating in this environment, physical presence is only part of the opportunity. It is also necessary to communicate that participation strategically, build authority, and transform the event into a platform for relationship building and business generation.
AI Cube, ST IT Cloud, and Forlex needed to strengthen their presence during the event, present their solutions clearly, and leverage the international context to increase brand visibility.
In this scenario, Bull Digital structured an integrated positioning and communication strategy.
02
Strengthening authority
Consolidating the perception of companies in the international market.
03
Supporting event presence
Supporting brands throughout the entire AWS re:Invent event.
04
Generating high-impact visual materials
Institutional pieces aligned with the global context.
The strategy
An integrated approach before, during, and after the event
Five strategic fronts to transform AWS re:Invent participation into positioning, authority, and new opportunities.
Pillar 01
Communication Strategy
Messaging planning and definition of core outreach themes.
Pillar 02
Technical Communication
Transforming complex information into clear, commercial content.
Pillar 03
International Positioning
Building a narrative aligned with the companies' global presence.
Pillar 04
Digital Content
Materials to communicate participation before, during, and after the event.
Pillar 05
High-Impact Materials
Visual pieces aligned with identity and the international context.
Pillar 06
Presence Amplification
Using digital channels to take the event to audiences beyond the physical space.
- 01
Narrative Construction
Understanding each company's positioning, the solutions presented, and target audiences. Technical information was transformed into clear, strategic, and commercial messages.
- 02
International Positioning
Structured communication considering the global context of AWS re:Invent, presenting companies as brands ready to handle tech and cloud projects inside and outside of Brazil.
- 03
Digital Channel Content
Participation was turned into content for digital channels, featuring solutions, technical differentiators, discussed themes, and identified opportunities.
- 04
Communication Materials
Development of visual and institutional materials to reinforce brand positioning and maintain consistency across formats.
- 05
Presence Amplification
Strategy designed to prolong the relevance of participation, transforming AWS re:Invent into a brand asset for relationships and authority.
“Participation in a major event creates the moment. The marketing strategy transforms that moment into positioning, relationships, and opportunities.”
- Internationalization
- Technology
- Global Events
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