01
Cost per lead
Reducing CPL while maintaining operational predictability.
Case study
Over 20% conversion growth and lower cost per lead
How Grupo Focco reduced costs and increased conversions through a data-driven paid traffic operation.
- Lead Generation
- Performance
+20%
In conversion
↓ CPL
Lower cost per lead
B2B
Qualified operation
Data
Driven decisions
- Bull solutions
- Lead Generation, Performance
The challenge
More leads, lower cost, higher quality
Scaling conversion rates without letting the cost per lead spiral out of control.
Grupo Focco sought to increase lead volume without inflating acquisition costs, while maintaining the quality of opportunities delivered to the sales team.
The challenge was to balance volume, cost, and qualification within a consistent paid traffic operation.
02
Conversion
Increasing the conversion rate across all campaigns.
03
Qualification
Ensuring the leads generated were truly relevant.
The strategy
The Bull Digital strategy
A data-driven paid traffic operation, from click to conversion.
Pillar 01
Precise targeting
Focusing on audiences with the highest conversion potential.
Pillar 02
Campaign optimization
Constant adjustments to reduce costs and boost results.
Pillar 03
Pages and offers
Improving the journey and messaging to elevate conversion rates.
Pillar 04
Data analysis
Continuous measurement for results-based decisions.
- 01
Operational diagnosis
Analysis of existing campaigns and the conversion journey.
- 02
Campaign restructuring
New architecture for targeting, bidding, and creatives.
- 03
Conversion optimization
Adjustments to landing pages, offers, and forms.
- 04
Cost per lead reduction
Continuous iteration to lower CPL with high quality.
- 05
Scaling results
Scaling top-performing channels and audiences.
“Generating leads is easy. Generating qualified leads efficiently is strategy.”
The business impact.
+20%
In conversion
Consistent growth in campaign conversion rates.
↓ CPL
Lower cost per lead
Lower acquisition cost while maintaining quality.
Quality
Higher quality leads
Opportunities better aligned with the sales profile.
Predictable
Data-driven operation
Consistent and measurable results over time.
Results compared with the period before the project started.
- Lead Generation
- Performance
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