01
Seasonality
Concentrating results during high-intent travel periods.
Case study
Over 300,000 impressions with CPC below R$0.50 in tourism
How a paid media strategy for Vale Suíço drove scale, reach, and efficiency in seasonal tourism campaigns.
- Performance
- Tourism
342k
Impressions
< R$0.50
Cost per click
Seasonal
Optimized campaigns
High
Media efficiency
- Bull solutions
- Performance, Tourism
The challenge
Efficiency at scale in a seasonal market
Attracting the right eyes at the right time while keeping costs under control.
Vale Suíço needed to expand its reach and attract visitors during specific times of the year, when tourism demand peaks and competition for attention intensifies.
The scenario required a media operation capable of generating volume efficiently, without wasting investment on low-quality audiences.
02
Cost
Maintaining low cost-per-click without sacrificing traffic quality.
03
Reach
Generating a relevant volume of impressions within the correct regional audience.
The strategy
The Bull Digital strategy
Structured paid media to combine scale and efficiency in tourism campaigns.
Pillar 01
Smart segmentation
Audiences defined by interest, behavior, and actual travel intent.
Pillar 02
Continuous optimization
Constant adjustments to creatives, bids, and channels to reduce cost-per-click.
Pillar 03
High-performance creatives
Ads designed to generate qualified clicks and spark the desire to visit.
Pillar 04
Data-driven measurement
Decisions guided by reach, cost, and efficiency metrics.
- 01
Media planning
Defining channels, audiences, and seasonal campaign windows.
- 02
Creative production
Developing assets that showcase the destination and drive desire.
- 03
Campaign launch
Activating campaigns focused on reach and qualified clicks.
- 04
Cost optimization
Continuous adjustments to keep CPC below R$0.50.
- 05
Scaling results
Increasing investment in the most efficient audiences and creatives.
“In tourism, media efficiency is what transforms reach into actual visitors.”
The business impact.
342k
Impressions generated
Significant reach for the destination among the right audience.
< R$0.50
Cost per click
Media efficiency maintained throughout the entire campaign.
Scale
Quality volume
Growth in reach without compromising traffic relevance.
Seasonal
Proper timing
Results concentrated during peak travel intent periods.
Results compared with the period before the project started.
- Performance
- Tourism
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